100 local roofing leads in 90 days, or we work for free.
We create and run high-converting Meta and Google campaigns that put your roofing business in front of homeowners looking for a roofer. Then we capture their details and send every lead straight to you.
No shared leads. No resold leads. No competition.
- High-converting ads built around your roofing business
- Meta and Google campaigns targeting homeowners in your area
- A lead funnel that captures and qualifies every enquiry
- Ready-to-close leads delivered straight to you
- You own your ad accounts and your data
- Month to month — 30 days’ notice, no lock-in
- Australian-owned & Australian-run
You’re not short on skill. You’re short on a phone that rings.
Most roofing businesses we speak to do good work and have the crews to do more of it. What they don’t have is a reliable way to put that work in front of homeowners — so the calendar swings between flat out and dead quiet.
You’re the fifth roofer to call
Leads bought from a lead site get sold to three or four of your competitors at the same time. You’re racing to the phone to quote a job on price alone.
Boosted posts that go nowhere
A few hundred dollars into boosting, and all you’ve got is likes from people three states away. Not one of them needs a roof.
Agencies that vanish after the setup fee
You’ve paid a retainer, never seen a report, and couldn’t tell anyone what the money actually bought you.
Feast or famine calendars
Flat out for a month after a storm, then six quiet weeks. Nothing steady enough to put another crew on with any confidence.
Enquiries that were never jobs
Renters, out-of-area addresses and people after a ballpark over the phone. Real enquiries, wrong ones — and you still drove out there.
Word of mouth has a ceiling
Referrals are the best work you get. They’re also the work you can’t turn up when you need it. You can’t schedule a referral.
The roofer who calls first usually wins the job. So we get out of the way.
You do the calling — you’re the one who can price a roof. Our job is to have the lead in your hand while the homeowner is still thinking about it, with their suburb and job type attached. What happens in the next five minutes decides most of it, and the research on that is decades old and brutally consistent.
21×
more likely to qualify a lead when contact is made within 5 minutes instead of 30
Dr James Oldroyd (MIT) / InsideSales — 15,000+ leads analysed
100×
more likely to actually connect with a lead when you call inside 5 minutes
Dr James Oldroyd (MIT) / InsideSales
7×
more likely to qualify a lead when you respond within the hour — yet most businesses never do
Harvard Business Review, “The Short Life of Online Sales Leads”
Figures are from published third-party research into lead response times across industries. They illustrate why response speed matters — they are not a projection of results for your business.
Same suburbs. Same roofs. Completely different marketing.
Nothing about how you run your crews has to change. We fix what happens before the phone rings.
How most roofing marketing runs
- Budget split between boosted posts and a half-finished website
- The same stock photo of a roof every other company uses
- Leads bought from a vendor and sold to your competitors too
- No idea which ad produced which job
- Enquiries emailed through the next morning, if at all
- A monthly invoice with no report attached
How we run it
- Meta, Google Search and your Business Profile as one campaign
- Creative shot on your jobs, with an offer homeowners act on
- Every lead exclusively yours — never resold
- Source tracking, so you know what each job cost to win
- Leads sent by SMS and email within seconds of the enquiry
- Weekly numbers and a monthly strategy call
Five steps from ad budget to a lead on your phone.
We handle strategy, creative, media buying and reporting. You handle the part only you can do — calling the homeowner and quoting the roof.
Work out the offer
What actually makes a homeowner in your suburbs pick up the phone: a free storm inspection, a roof health check, help with an insurance claim.
We start by pulling up what every roofer in your area is already running. Most of them are saying the same thing — that’s the opening.
Build creative that looks like roofing
Real jobs, real before-and-afters, your crew and your trucks — cut for Meta and Google, not repurposed from a brochure.
Homeowners scroll past stock photography. They stop on a roof that looks like theirs.
Launch across Meta, Google and GMB
Meta to create demand, Google Search to catch homeowners already looking for a roofer, and your Google Business Profile to win the map pack.
Three channels doing three different jobs. Most agencies run one and call it a strategy.
Send every lead straight to you
The moment a homeowner enquires, their name, suburb, phone number and job type hit your phone by SMS and email.
No portal to log into, no overnight batch. You get it while they’re still thinking about their roof.
Optimise weekly, scale what works
Kill the ads losing money, put budget behind the ones producing jobs, and report what each lead actually cost you.
You get the numbers every week in plain English, and a strategy call every month.
A full marketing department, for less than one bad hire
Everything below is included in the monthly management fee. Ad spend is separate and goes straight to Meta and Google — never through us.
Campaign strategy & offer design
Your suburbs, your job types, your margins — and the offer most likely to get a homeowner to act on it.
Ad creative, written & produced
Video and image ads built from your jobs. Included every month as we test new angles, not billed as an extra.
Meta campaign management
Facebook and Instagram: audience building, budget control, daily optimisation and creative testing.
Google Search campaigns
Catch homeowners already typing “roof repair near me”. Keyword research, negative keywords and bid management.
Google Business Profile
Optimised for your service areas so you show up in the local map pack — the free leads most roofers leave sitting there.
Landing page & lead form
A page built to convert roofing traffic, so your ad budget isn’t dumped onto a homepage that was never designed to sell.
Instant lead delivery
Name, phone, suburb and job type by SMS and email within seconds of the enquiry. Exclusively yours.
Weekly reporting & monthly strategy
Leads, cost per lead and which campaign produced them — in plain English, plus a call every month to plan the next one.
100 local roofing leads in 90 days — or we work for free.
You’re taking a risk on an agency. It’s only fair we take one on the result.
100 leads, in writing
Not a vague promise to “drive growth”. A number, in your agreement, with the ad budget we both agree makes it achievable in your suburbs.
Short at day 90? We work free
If you haven’t had 100 leads by then, we keep managing your campaigns at no charge until you do. You keep paying the platforms — you stop paying us.
No lock-in either way
Month to month, 30 days’ notice. You keep your ad accounts, your data, your creative and your leads — whatever happens.
The 100-lead target assumes the ad budget we agree on day one is maintained for the full 90 days and that leads are contacted by your team. We’ll only put a number in writing that your budget and service area can realistically support — if 100 isn’t achievable in your market, we’ll tell you on the call rather than sign you up. Full terms confirmed in writing before you start.
We’re not right for every roofing business
We’d rather tell you on a 30-minute call than take your money and under-deliver.
This is for you if…
- You’re an established roofing business with the crew capacity to take on more
- You’ve got a real ad budget to put behind this, not just a management fee
- Someone in the business will call leads back the same day they come in
- You want to own your marketing rather than rent leads from a vendor
This isn’t for you if…
- You want leads without an ad budget behind them
- You need the phone ringing this week — ads take a few weeks to find their stride
- Nobody has time to follow up an enquiry the day it arrives
- You’re shopping for the cheapest agency rather than the best return
The questions every roofer asks us first
If yours isn’t here, ask it on the call — we’d rather answer it straight than have you guess.
Stop renting leads. Own the campaigns that produce them.
Thirty minutes, no pitch deck. We’ll pull up the ads running in your area, work out what a booked job is worth to you, and tell you straight whether the numbers stack up.
We reply within one business day
A short message to find a time that works around your jobs — early mornings and evenings are fine.
30 minutes on the phone
Your suburbs, what a job is worth to you, and what every other roofer in your area is already running as ads.
You get the numbers either way
If we’re not the right fit, we’ll tell you on the call and point you at what is. No follow-up pestering.
Would rather just talk to someone?
0406 336 719